In marketing, landing pages have become even more integral to the lead generation process. The best thing about landing pages, whether you’re already using them or just getting started, is their ability to help you convert more leads without even increasing traffic by a single website visitor.
Consider that, in most cases, increasing your website’s conversion rate by a measly 1% will improve your bottom line more than doubling your website’s traffic numbers.
Since website conversion is focused on improving what you currently have rather than chasing what you don’t have, we believe it’s a great place to start improving your digital marketing strategy. Another huge benefit is that the cost is minimal and potential gains are big – it’s the true definition of a win-win.
Here is an interesting stat for you: 48% of landing pages contain multiple offers but this could confuse some visitors. Having just ONE Call To Action button could increase conversions by 62%. It makes sense as a confused customer is likely to stay confused and not make a purchase.
Landing pages should be simple and leave no doubt in the visitor’s mind as to what action you want them to take. If you currently have multiple calls-to- action on your landing pages, start embracing the power of landing pages and create specific pages for each single action you want the visitors to complete. It won’t be long before you experience more success and higher conversion rates!
Another really interesting stat we came across is that when a company keeps things simple by reducing the number of form fields to less than 10; they can increase their conversion by 120%. When you ask someone for too much information they are less likely to complete the form and you lose out on a potential sale. Don’t ask unnecessary questions; only ask for information you really need and what you can use to personalize their experience so they will benefit.
Here’s the full infographic with a few more stats to show Why You Need to Level Up Your Landing Pages as soon as possible: